5 New Real Estate Photography Trends in 2024
Drone Footage:
Photos from above tell a whole new story about the property to the prospective buyer. According to MLS data, properties that showcase aerial images are 68% more likely to sell within the first month of their listing.
If the property has exceptional landscaping, drone shots can really show this off. Another benefit to a drone shot is to convey where the property is in relation to its surroundings. Is it right near a walking path, or a notable park, a desirable grocery store? A photo from above can display where the property is in relation to everything else in the neighborhood with the use of text and arrows.
Drone footage can showcase a property in a new light.
Close-in Photos with Detail:
Real Estate Photography is becoming more artistic. With the increase in Airbnb listings focusing in on zany ways to make their rentals stand out, property buyers' eyes have come to expect some close ups with flare. Does the property have beautiful kitchen appliances? A gorgeous marble island? Is the tile in the bathroom a work of art? These images can surely make the listing stand out.
Small items give the home character.
Going Vertical: The best way to post on Instagram is with a vertical shot, and with the rise in Instagram postings of listings comes the rise in the vertical shot. Most home buyers have a phone and Instagram, so be sure to ask your real estate photographer for some shots with this in portrait orientation with an aspect ratio tailored to fit the mobile phone screen.
Make use of items that are best photographed in portrait for social.
Natural Editing Style: It takes more skill from the photographer, but real estate professionals are requesting shots of their properties that are close to the actual lighting of the rooms. Clients want to feel like the space is just like they’ve seen in the photos, not warmer, nor colder, not filtered nor color-enhanced. Magazines like Vogue Living and Architectural Digest are moving in this direction as well.
Use the natural lighting to make homes more ‘real’.
Virtual Tours with Music: A virtual tour combines 3D and video.
Virtual tours give viewers a real sense of the room size, layout, and furniture. Add some music and you have possibly tapped into a reservoir of serotonin in your buyers that sets your property apart.
As we become more visual beings, real estate photography will become an exponentially more important tool for showcasing properties. Bright Spaces Photography is poised to highlight your property’s best features. To ask a question or schedule an appointment, click here.
